There are so many great opportunities for expanding your reach online, and more come out every day. But, one of the issues I’ve noticed recently is that some offers, which may – (or may not) – be great services don’t have a good handle on what they’re asking from their potential customers. I believe they’re […]
Facebook ‘Recommend’ – The Power of a Word Read More »
It happens. Really great bloggers fail to publish some of the time, so you’re gonna have to cut me some slack. So much great stuff going on that I haven’t had time to write a decent post in a while. And I still don’t, so instead I’m just going to do a quick rundown of
The Why-I’ve-Failed-to-Blog Post Read More »
In The Thank You Economy, Gary Vaynerchuk lays out a compelling case for why businesses need to adapt to the new reality that one-way push communications are no longer as effective as building a real, sustainable relationship with your customers. Throughout the book, he gives a few outstanding examples of small businesses that have found
Shock & Awe – Real-World Examples of Outstanding Customer Service Read More »
Sorry, but this is another new Twitter follower rant. After my Mizspling rant a few months ago, I vowed not to go negative again. But I can’t help it. I’ll stop after this, I promise. Let’s say that, by your own estimation, you’re a ‘competent web design company looking for new people to follow (or more
To Follow Or Not? What’s In It for Me? Read More »
Photo by Will Lion, via Flickr When Ralph Waldo Emerson said “A foolish consistency is the hobgoblin of little minds,” he wasn’t talking about your personal brand. Your personal brand image is potentially the most valuable thing you own, and it’s important to treat it as such. One of the things that seems to
Ralph Waldo Emerson Was NOT Talking About Your Brand Read More »
In my digital marketing consulting work with small businesses, I always try to identify the tactics that will deliver the most bang for their buck. As a small business owner myself, I know it’s difficult to keep all the plates spinning at once, so I appreciate that these clients have a limited budget in terms
SMBs – It’s Time to Rethink Your Social Media Strategy (Or Get One) Read More »
In a previous post about my lack of personal branding, I talked about how, when I started my business I failed to take the advice of my (obviously-smarter-than-me) assistant to do more to brand myself and not just my business. That woeful tale ended up teaching me a very valuable lesson that I think many other small
Personal Branding for Small Business Owners Read More »
Here’s a presentation my colleague Carol Cox and I gave during SMX West. We had a great time doing the presentation. We also had some really great discussions about the slides themselves, since we’re both big believers in avoiding the trap many presenters fall into of filling slides with text. For the Slideshare presentation, we added some
Search and Social: Personal Branding Read More »
Check out the article I wrote on Social Media and SEO over on the blog for Social Media Marketing Magazine. Since that article was written, I’ve grown even more convinced of the importance of melding search and social into a cohesive whole. Let me know what you think!
Search & Social: Can’t We All Just Get Along? Read More »
I was sent into this rant blog post by a new Twitter follower – a web designer. I’m pretty ‘old school’ when it comes to Twitter, and I only follow back people I feel might actually add value to my stream. First glance, this person looked like a possibility. I clicked through to the website
Your Mizspling Kept Me From Following You Read More »
