I’m thinking of visiting my family for Thanksgiving this year. Needing to confirm the date, I did what seemed like the sensible thing to do; I went to the search engines. Alas, I may have been better off pulling out a real calendar. My search engine of choice is Google. I typed ‘when is thanksgiving […]
Getting the Easy Questions Wrong Read More »
I spoke with a prospective client on the phone today, and the conversation made me remember the importance of really understanding our goals. She’s a successful businessperson, pretty adept at marketing despite the fact that’s not her background, and she’s done fairly well with her e-commerce business. But, she knows that she’s made mistakes along
Who Do You Believe? Read More »
Today, I received a really terrific piece in the mail from Banana Republic. Now, let me say upfront that most of these kinds of mailers usually go directly from the mailbox into the trash, but this one was different. Mad Style. Introducing the Limited Edition Banana Republic Mad Men Collection. To be honest I don’t really
Integrated Marketing – Getting It Right Is Hard Read More »
There are so many great opportunities for expanding your reach online, and more come out every day. But, one of the issues I’ve noticed recently is that some offers, which may – (or may not) – be great services don’t have a good handle on what they’re asking from their potential customers. I believe they’re
Facebook ‘Recommend’ – The Power of a Word Read More »
