How I Came To Be a Content Creator

My professional writing career began in earnest in the 1990s when I was the Director of Marketing Communications for an institutional investment management company. That meant I was responsible for writing monthly letters and in-depth quarterly reports for some of the largest pension funds, endowments, foundations, and governments in the world.

“As a kid, I was always reading. In fact, I read so much that I often got in trouble for being so buried in my book that I didn’t even hear people talking to me. I think that love for reading led to my appreciation for the power of writing  –   and writing well. “

Though I’d like to believe I was already a solid writer, my work there certainly honed my skills – and thickened my skin! The firm’s process looked like this:
Rob writes –> Rob sends out to team –> Team proofreads –> Rob makes changes and sends out to management team of 12 individuals –>
12 INDIVIDUALS PROVIDE FEEDBACK, much of it contradictory!!!
It was, to be honest, brutal. But it was also the best boot camp for truly cementing in me the power of the written word.
As I continued to strengthen my passion for good writing, I moved into a broader role as an Internet Marketing consultant by starting my own business. There, I worked primarily with small-to-medium sized businesses and non-profits to help them capitalize on the growing power of the Internet through effective content.
While continuing to work with clients in various capacities, since 2008, I have also worked in higher education, where I have personally created numerous online courses and overseen the ongoing evolution of dozens more. In this capacity, I have seen, once again, just how important clarity and precision truly are in conveying a message.
I have an undergraduate degree in Finance from Penn State and a Master of Fine Arts in Media Design from Full Sail University. This might seem an unusual mix of hard numbers and creativity, but I believe it’s part of what sets me apart; I understand and appreciate both..
My Focus
As a content creator, I work with just a few clients at a time, and I tend to gravitate toward working with:
  • SMBs (small- to medium-sized businesses)
  • Non-profits
  • Education (curriculum)


While I am open to discussing your needs in any niche, here are a few where I have existing knowledge and experience:

  • Education
  • Finance
  • Health / wellness
  • Mid-life issues
  • Spirituality
  • Environment
  • Mindfulness
  • LGBT+ issues
  • Gardening / plants