Bouncing Around the SERPs

Recently, a colleague posted a celebrity lookalike photo of her kids on Facebook. Needing a break, I thought I’d try it too, especially since people are always telling my daughter that she looks like Rachel from Glee.

Since there was no clear link to where the celebrity mashups had come from, I went to Google and searched for ‘my celeb lookalike’ – the exact name that was used in her posts on Facebook.

The most promising result (in position #5) was, so I clicked on that and somehow ended up in AOL search results. So…. from the Google SERPs to the AOL SERPs.

Searching. Again.

From the top AOL search results, believe it or not, the most promising result looked to be a paid listing from That takes me to the SERPs from, which gave me a bunch of results that were even further from what I was initially looking for.

From one search, I’ve now seen the Google SERPs, the AOL SERPs, and now the SERPs. Really?

Google – What are you doing?
I NEVER wanted to be taken to someone else’s SERPs from yours when I do a search. Never, never, never, ever. If I wanted to search on their search engine i would have.

What in the world are you thinking? How can an algorithm as sophisticated as yours not see that link goes to AOL’s SERPs?

Worse yet is that each progressive click takes me not closer to what I’m searching for, but further away. I’m well aware that search is complicated, but the user experience from something like this is so awful I might have to switch to Bing.

(By the way, I did eventually find a celebrity look-a-like site. It said I most resemble Sam Elliott. The next best alternatives were Dennis Weaver, Mark Ruffalo, and Kim Rossi Stuart (don’t worry, I had to look him up too). Finally, at 60% match… O. J. Simpson. Still, better than the other site that said I most resemble Albert Einstein. Don’t spend too much time on this, folks.)

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