Recently, a colleague posted a celebrity lookalike photo of her kids on Facebook. Needing a break, I thought I’d try it too, especially since people are always telling my daughter that she looks like Rachel from Glee. Since there was no clear link to where the celebrity mashups had come from, I went to Google […]
Bouncing Around the SERPs Read More »
I’m thinking of visiting my family for Thanksgiving this year. Needing to confirm the date, I did what seemed like the sensible thing to do; I went to the search engines. Alas, I may have been better off pulling out a real calendar. My search engine of choice is Google. I typed ‘when is thanksgiving
Getting the Easy Questions Wrong Read More »
I spoke with a prospective client on the phone today, and the conversation made me remember the importance of really understanding our goals. She’s a successful businessperson, pretty adept at marketing despite the fact that’s not her background, and she’s done fairly well with her e-commerce business. But, she knows that she’s made mistakes along
Who Do You Believe? Read More »
Today, I received a really terrific piece in the mail from Banana Republic. Now, let me say upfront that most of these kinds of mailers usually go directly from the mailbox into the trash, but this one was different. Mad Style. Introducing the Limited Edition Banana Republic Mad Men Collection. To be honest I don’t really
Integrated Marketing – Getting It Right Is Hard Read More »
There are so many great opportunities for expanding your reach online, and more come out every day. But, one of the issues I’ve noticed recently is that some offers, which may – (or may not) – be great services don’t have a good handle on what they’re asking from their potential customers. I believe they’re
Facebook ‘Recommend’ – The Power of a Word Read More »
It happens. Really great bloggers fail to publish some of the time, so you’re gonna have to cut me some slack. So much great stuff going on that I haven’t had time to write a decent post in a while. And I still don’t, so instead I’m just going to do a quick rundown of
The Why-I’ve-Failed-to-Blog Post Read More »
Sorry, but this is another new Twitter follower rant. After my Mizspling rant a few months ago, I vowed not to go negative again. But I can’t help it. I’ll stop after this, I promise. Let’s say that, by your own estimation, you’re a ‘competent web design company looking for new people to follow (or more
To Follow Or Not? What’s In It for Me? Read More »
In my digital marketing consulting work with small businesses, I always try to identify the tactics that will deliver the most bang for their buck. As a small business owner myself, I know it’s difficult to keep all the plates spinning at once, so I appreciate that these clients have a limited budget in terms
SMBs – It’s Time to Rethink Your Social Media Strategy (Or Get One) Read More »
In a previous post about my lack of personal branding, I talked about how, when I started my business I failed to take the advice of my (obviously-smarter-than-me) assistant to do more to brand myself and not just my business. That woeful tale ended up teaching me a very valuable lesson that I think many other small
Personal Branding for Small Business Owners Read More »
Check out the article I wrote on Social Media and SEO over on the blog for Social Media Marketing Magazine. Since that article was written, I’ve grown even more convinced of the importance of melding search and social into a cohesive whole. Let me know what you think!
Search & Social: Can’t We All Just Get Along? Read More »
